Focus Local
Focus Local by Planned Parenthood League of Massachusetts is a campaign site showcasing reproductive rights, equity initiatives, and community impact across underserved communities.
CLIENT
Nico Gibson
TIMELINE
1 Week
SERVICE PROVIDED
Framer Development, Micro-Interaction Implementation
I developed the PPLM Impact site, bringing campaign messaging and community stories alive with clear layouts and compelling impact visuals.
Using provided design, I integrated large visuals, infographics, and storytelling blocks. Performance optimizations ensured that despite heavy content, the site remains responsive and content loads in a user-friendly way. Visual hierarchy was prioritized so visitors immediately see key impact statements, community initiatives, and calls-to-action.
The site enhanced understanding of what the campaign has achieved. The campaign’s visibility and messaging clarity were significantly stronger.
By combining clean design and meaningful content, PPLM Impact now feels like not just a campaign update but a stable platform to inspire trust, action, and community awareness.
"Eric was an exceptional collaborator, remarkably quick, highly communicative, and consistently reliable. I truly couldn’t have asked for a better experience."
- Nico Gibson
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